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Top 10 Marketing Myths

1. I can't afford it.

Actually, you can't afford NOT to do it. Marketing is an investment, NOT an expense.

2. My business it too small to market.

If you want to grow your business, you'll need a roadmap to do so. It's never too early to begin the process.

3. I already advertise/have a website.

Advertising is just one small component of marketing as is having a website. Both can be effective when incorporated as part of an overall marketing plan.

4. My business is doing fine.

Great! But what happens when a client moves, or cuts their budget? Why wait until you have a stressful situation? Plan now!

5. I'm an [architect, lawyer, plumber, caterer, etc.] not a marketer.

That's right. But just like you use an accountant to do your taxes, a professional marketer should market your business.

6. My [cousin, uncle, in-law] handles my marketing.

OK, but how accessible are they? What is their background? Are they simply well-meaning with a creative side? How objective are they?

7. My business is seasonal.

Wouldn't it be great to create even more revenue during the season? What about next season? Will your clients remember to come back to you?

8. I work from home.

Millions of business people do, however, your business can still benefit from a solid marketing plan.

9. I have a sales team.

Sales is a vital component of most businesses that thrive, but marketing is the overall strategy that will support your sales effort.

10. I'm too busy.

Nothing is better than that! Contact Affordable Marketing Solutions to handle your marketing, so you can run your business!

Like Top 10 lists? Check out Top 10 Affordable Marketing Solutions.

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